Key Words: Nike, icon, status, brand, marketing, customer. 3. Nike's value proposition for consumers is revealing successful in an industry clearly marketing and image driven. Free 30-Day Returns. A Unique Selling Proposition can be Counter intuitive. Research Title: Analysis of Nike’s unique selling point. It has acquired numerous footwear and apparel firms since its founding, including Converse and Hurley International. Today let’s make this discussion a little more concrete. Post was not sent - check your email addresses! It has been reviewed & published by the MBA Skool Team. Exclusive shops all over the world apart from availability through multi-brand retail stores, 9. SWOT analysis of Adidas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nike has several star celebrity brand ambassadors from various sports like football, golf, cricket, NBA etc. The article also covers top Adidas competitors and includes Adidas target market, segmentation, positioning & Unique Selling Proposition (USP). Nike has been one of the biggest brand names always. The companies are not associated with MBA Skool in any way. It is costly to have quality. Choose wisely and believe that your client base recognises a value-led business or service when they see it. For your product, describe the unique selling proposition. Nike differentiates by making innovative products which has global recognition, 5. Proposition – It is a offer suggested for acceptance. A unique selling proposition, also commonly known as a unique selling point, is a feature of a business or a product that distinguishes it from competitors while meeting a defined consumer need. Adidas. If you consider the example of a sportswear manufacturer like Nike, their products do not necessarily display unique features – other manufacturer’s sports shoes, or running shorts, or vests, are made of the same stuff and do the same things. Learn how your comment data is processed. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Nike has embraced and made a huge push toward digital media, “It spent nearly $800 million on ‘nontraditional’ advertising in 2010, according to Advertising Age estimates, a greater percentage of its U.S. advertising budget than any other top 100 U.S. advertiser.” (Cendrowski, 2012) This gives them a platform to connect with their target markets as well as engage their emotional marketing strategy, … A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. Instead, they have created a unique brand – a set of values and aspirations that their business stands for in the mind of the audience. Within the world of SMOs, congruence between our words and are actions, is essential. Introduction: In order to achieve the iconic status, a brand requires consistent performance. The content on MBA Skool has been created for educational & academic purpose only. 5. Originally Answered: What is the usp of Nike, Puma, adidas? Live Support Available. The point of differentiation must involve benefits the consumer can identify with. The unique selling proposition gets what you do into the minds of your market. Domino’s “Pizza delivered in 30 minutes or it’s free” is a good example of a unique selling proposition. Identify What’s Unique about Your Business. 2. Nike took a risk on the young athlete and signed a unique deal with Jordan to produce his own line of shoes. Fake imitations and replicas often cause a problem for a brand like Nike, 4. Unique Selling Proposition Definition: A USP is that “distinct, appealing idea that sets you apart from every other “me too” competitor or alternative solution (including the alternative of doing nothing)”. which gives high profit, 2. Rather than being known for offering everything, like the lowest prices and the best quality, the unique selling proposition targets a specific quality about the business. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. They have some famous slogans like “Just Do It” and this current slogan but what is their USP? The threats in the SWOT Analysis of Nike are as mentioned: 1. It has been recognized many times by fortune magazines on “100 best companies to work for”, 3. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. It is more costly to our self esteem, to our conscience, and to the well-being of both ourselves, as well as our communities and our planet, to ignore these values. For instance; Nike’s catchword that “Just Do It” promises to provide the people with the athletic shoes, clothing, equipment they need to “just do” anything. At the same time, Adidas wants to make the people buy their brand. A unique selling proposition defines what a business stands for in relation to its competitors. http://www.theaudiopedia.com What is UNIQUE SELLING PROPOSITION? One of the first things that you notice about Saddleback Leather’s site is their … Browse marketing analysis of more brands and companies similar to Nike. Apparel, Sports Equipment and Accessories, Nike shoes that are made for professional athletes across sports worldwide, Men, women and children from urban upper-middle and upper class, Nike offers high quality sports products at a high price which gives satisfaction and comfort. As of 2019, Nike has over 5 billion dollars revenue through shoes, apparels, merchandise etc. Saddleback Leather. That it is Nike. Jordan ironically had always worn Adidas up until that point but was swayed to the deal after meeting with Nike executives. A good example of a unique selling proposition is Nivea´s where they state, ´Longer, Lasting, Fresh Fragrance.´ for their lotion. Ethical is about the way we behave. Constant competition means limited market share growth for the company. When you’re forced to make choices, you calculate the value of option one versus option two. What Adidas has been doing different is that they are listening to … Nike is listed among 50 most innovative corporate companies worldover, 4. It is costly to have values. I like this definition of Unique Selling Proposition Nike. The USP places a product or service as unique and … It is ranked among the top companies for climate-friendly companies, 10. Nike is yet another company known for selling shoes. Product expansion in areas like more concentration in sunglasses, sportswear etc. Sometimes the unique selling proposition doesn’t seem to make much sense at first. Free Shipping For Members." However, it does not really convey their USP explicitly. I like this definition of Unique Selling Proposition Nike. Footwear market is so competitive, major competition from other brands, 2. To have an ethical USP means that the values inherent in that commitment must be met, over and over, in a practical way, here in the real world. Research Objectives (between 2 and 4): Nike can tap the online opportunities to reach out to as many customers as possible. Instead, they have created a unique brand – a set of values and aspirations that their business stands for in the … Below are the top 12 Nike competitors: 1. When we love a brand, we brand ourselves. 2. Nike associates itself with leading international sports teams, players and events, 11. Enhance brand visibility by opening sports academies across the world for nurturing talent, 4. In Nike SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. ... Nike has, well, basically everything they sell. The unique engineering paid off, and even with its hefty $190 price tag. Sorry, your blog cannot share posts by email. If you want to be chosen, everything you do must have a USP! The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner. Nike is a leading top of the mind brand with excellent innovative advertising and branding, 8. Talk is cheap and it is true. If you consider the example of a sportswear manufacturer like Nike, their products do not necessarily display unique features – other manufacturer’s sports shoes, or running shorts, or vests, are made of the same stuff and do the same things. launched music player, Nike watches etc, 7. But Toms Shoes’ unique selling point is that for every pair of shoes a customer purchases, the company donates a pair to a child in need. It is costly in time and in money to engage rigorously with all of these ethical behaviours. Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. As it is an international brand currency fluctuations of countries affects the business of Nike, 3. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. The original Air Jordan I sneaker was produced exclusively for Jordan in early 1984 and released to the public in late 1984. If there isn’t a … This marketing concept can be used to differentiate a business or product from competitors, improving their viability on the market. Reebok. Developing a well-articulated U.S.P requires serious self-examination by a business owner, it may be challenging but the rewards are worthwhile. Below are 10 websites and blogs with phenomenal USPs. Below are the Strengths in the SWOT Analysis of Nike: 1. MBA Skool is a Knowledge Resource for Management Students & Professionals. This statement defines how your product stands out from the competition. As of 2020, Nike is one of the leading brands in the lifestyle and retail sector. Nike "Nike Delivers Innovative Products, Experiences And Services To Inspire Athletes. New Balance. Fast Shipping. It's what makes us choose Nike over no-name china brands (despite being manufactured in the exact same place and conditions). I think that deep down, people do know that there is a gap in the Unique Selling Proposition Nike, between what they say and what they do….. The Unique Selling Proposition, or “USP,” is a marketing proposition that originated in the early 1940’s at the Ted Bates advertising agency, some 20 years before what’s depicted on Mad Men. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. 1. Effective business relationship-building is done by the company globally which has help its brand equity, 6. The unique selling proposition urges business owners to be very specific in terms of what they want to be known for. A unique selling proposition is a statement of how you uniquely serve your customers. Explore here to learn more of career coaching with Rebecca and here for a glimpse into her coaching world. How is this product superior to the competitors you identified above. Adaption of new techniques and innovation by other brands. I like this definition because it works with values. 4. A unique selling proposition (or in short, USP) is how we differentiate our product from everyone else's. Puma. Toms Shoes helps put shoes on needy children’s feet; this is their unique selling point. Saddleback Leather. That is powerful marketing. The company recognizes that nowadays Image is the driver of the business and that is one of the reasons why they sign millionaire contracts to gain and retain sport stars. Professional athletes from around the world use Nike even today and that's what Nike's unique selling proposition is. Nike offers four primary value propositions: accessibility, innovation, customization, and brand/status. Unique selling proposition of Adidas is to make light and convenient sports apparel that other competitors don’t make. Even highly reputable companies like Nike still need a value proposition. DDB created some amazing ads back in the 1960’s for the VW Beetle. Interestingly enough, whilst Nike talk about ‘value’, their ethics still leave quite a lot to be desired. Best Unique Selling Propositions. Values-led work cannot exist within a world that it is simultaneously destroying. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email this to a friend (Opens in new window), Copyright © 2015-2019 Rebecca Hartnell All Rights Reserved. It has launched many other products in collaboration with companies e.g. I can only provide you with the information I have known in China. With their iconic re… It has been constantly been involved sponsorship of sports events and teams across various sports, 12. So my guidance for values-led business, is to have congruence. Most consumer brands rely on their brand as their USP, rather than product features. This article covers the various aspects of Nike. Nike Basketball Shoes Pick one of the products above, identify two competitors, and what they offer that competes with your product. One of the first things that you notice about Saddleback Leather’s site is their … A USP is why we choose! What is Nike’s Unique Selling Proposition (or Unique Value Proposition)? A strong and compelling USP resonates with the target audience by selling benefits and is an accurate representation of how an organization does business. SWOT analysis of Nike analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nike is the world’s leading brand for sports shoes and apparel having a a global presence, 2. a. Research Aim: Research will identify Nike’s unique selling point (USP) as means of understand business profitability, and how unique selling point influence the revenue, sales and profit of Nike. As long as that brand is persuasive and valuable in the minds of their customers, they will continue to sell their products. From his first season, Michael Jordan was a noticeably talented player. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. If we could all work with, and rigorously honour our values, the business world would be a different place. What does UNIQUE SELLING PROPOSITION mean? As for the products, each of these three company are heading for a same goal –– light,cool and convenient. Unique Selling Proposition starts with a consistent catchword. Ethical, when it comes down to it is not about a theory. This article has been researched & authored by the Content & Research Team. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. When consumers buy the product, they are investing in the brand, and the way it makes them feel to be a part of it. Nike can open their stores in tier 2 cities in emerging economies as well, 3. Notify me of follow-up comments by email. 1. As you dig deeper, you might learn that customers had … Here are the weaknesses in the Nike SWOT Analysis: 1. Likewise, Nike’s global slogan “Just Do It” helps athletes and other consumers realize their potential, and many consumers may think of all the things that they do when they use Nike products. These are the types of businesses that quickly draw you in … It is costly to show up in an ethical way, day after day. Converse. Their unique selling point is quality shoes/clothes that will last, are comfortable, and will motivate a person to get out and exercise because it's not “uncomfortable/ugly gym clothes” 2. Usp means unique selling proposition. The company creates accessibility by offering a wide variety of options. Following are the Opportunities in Nike SWOT Analysis: 1. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nike competitors and includes Nike target market, segmentation, positioning & Unique Selling Proposition (USP). This site uses Akismet to reduce spam. Quizzes test your expertise in business and Skill tests evaluate your management traits. 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