Sunscreen is classified as a ‘functional cosmetics’ by KFDA (Korea Food and Drug Administration), and for a brand to claim a product has an SPF value, it should submit in-vivo testing done from an independent lab to the KFDA,” says Liah. Amidst all the hot takes, snap judgements, and demands for explanations, refunds, and statements, let Daily Vanity bring you through the controversy from start to finish – beginning with the backstory of the brand for the uninitiated. The equivalent dosage in topical application on humans “would take applying sunscreen all over the entire body every day for 70 years,” according to Skin Cancer Foundation. As a brand we have requested the manufacturer to develop an exclusive product for PURITO, for which we received the formulation. “Korean sunscreens tend to be lighter in consistency and easier to apply, making it highly preferable for consumers,” says Dr. Chang. Purito is also known for its use of safe and clean ingredients, formulating products without the use of parabens, sulphates, synthetic fragrances and dyes, phenoxyethanol, and triethanolamine. As of 3.42pm today (10 December), the brand seemed to have removed its recent Instagram posts that showcase the Centella Green Level Unscented Sun product as well. For a more detailed explanation of how the controversy came to light, check out. After all, are we not supposed to trust that beauty brands have done their homework before releasing a product into the market for sale and consumption? Even though this product has been hailed as a sunscreen favorite of many in the beauty community for its advertised high level of protection and squeaky clean formula, controversy erupted this weekend when further testing revealed the sunscreen’s maximum protection level is actually SPF 19 – less than half of what it claimed on the product. Add a handsome wink ⚡️ every weekby subscribing to our newsletter. There is little very little difference in the protecting capabilities of a sunscreen with SPF 15 or higher,” says dermatologist, Purito Centella Green Level Unscented SPF 50+ sunscreen, Everyday Humans’ newest SPF is a mineral sunscreen unicorn, Michelle Wong of @labmuffinbeautyscience’s latest IG post and video. At the moment, there is no universally accepted method to accurately test SPF protection claims. And the current controversy over the Purito Centella Green Level Unscented Sun sunscreen … I am able to request for my data to be removed from the site if required. Protecting your skin from the sun doesn't have to be damaging to the environment or your health. Of course, I considered the examples of the popular, super-elegant feeling Korean sunscreens, one of them being the Purito Centella Unscented Sun. In other words, boycotting all other K-beauty brands just because of this isolated incident is an extremely unnecessary move. Enjoy a free limited edition festive drink from the Alley with every L’Oreal Professionnel Parisian French Gloss service! Practise other ways to further safeguard your skin from the sun. But when it comes to INCI decoder lab testing, “We can’t take [INCI decoder lab testing] at face value,” says Liah Yoo. The brand wears its cruelty-free and vegan-friendly (save for the snail range) status proudly, and touts its sustainable packaging choices as well as ongoing donations to Best Friend Animal Society and Korean Federation For Environmental Movement in its brand story featured on the website. See more Red Velvet Each uses a different mechanism for protecting skin and maintaining stability in sunlight. Please accept our sincere apologies for the delay in responding to your requests clarifying the information over the SPF and PA index of PURITO Centella Green Level Unscented Sun. You can refer to the post’s entire caption, in full, below: “Hello, this is PURITO. Each year, the product testing and review experts at Consumer Reports put top sunscreens to the test to see how they stack up. and has possible links to cancer, says Sobel. The most common sunscreens on the market contain chemical filters. Best solid sunscreen: Raw Elements Tinted Facial Moisturizer; Prices and links are current as of 7/16/2020. The manufacturer of the product had a long history of developing quality sunscreen products and high technology, thus the marked SPF and PA index was not questioned by the brand. Purito’s Centella Green Level Unscented Sun SPF50+ PA++++ (marketed at SPF84.5 to be exact) appeared to fulfill those needs perfectly, and plenty of beauty consumers in the Asian skincare community embraced it with open arms. Bottom line: there is no clear way to ensure the amount of protection that is on the label matches the protection in the formula, and in most cases, the amount of sun protection offered by an SPF 50 sunscreen doesn’t make much of a difference from say, an SPF 15. This cult-favourite Korean beauty brand was caught lying about the SPF in its sunscreen Lynnett Yip | 10 December, 2020 By now, most of you beauty enthusiasts out there would have probably seen Instagram posts, YouTube videos, and whatnot on the internet discussing the latest controversy to hit the K-beauty world. All of these mind-blogging questions are valid, and it might sound trivial for us to say this but the one thing you can do now is to remain calm and give the brand, the relevant industry experts as well as the regulators time and space to conduct their investigation and issue an official response. The treatment involves the use of something called epidermal growth factors, or EGF for short, which are derived from stem cells taken from the discarded foreskins of newborn babies in Korea. PSA: Sunscreen Controversy + Updates . One of the most popular products by the iconic Korean brand Dr Jart+, this toner uses a proprietary +5-Cera complex to hydrate while also restoring the … Since there is no way regular consumers can request or order an independent laboratory testing for each product, what are we to do moving forward? Although extensive protocols and testing sounds airtight to me, clearly something didn’t add up. Originating from South Korea, skincare brand Purito has amassed a loyal following since it was launched – it has almost 83,000 on their official Instagram account as of today – mainly thanks to their positioning as “clean” K-beauty. Following Judit’s blog post dated 3 December, Cyrille released a more comprehensive version addressing the controversy. EGF is said to help rejuvenate the skin, improve overall skin texture and correct discoloration. Perhaps the most detailed explanation was provided by Michelle Wong of Lab Muffin Beauty Science who, in her extremely educational video, went through all the relevant topics from how is SPF tested and the reliability of SPF information from the ingredient list to the ideal number of filters in a sunscreen and the types of lab testing that can be performed for sunscreens. [FREE SAMPLE] Try out innisfree’s newest Black Tea Youth Enhancing Ampoule, Giveaway: Win a set of snowperk personalised skincare worth $85. Although extensive protocols and testing sounds airtight to me, clearly something didn’t add up. Clean beauty users worry about the ethics of sunscreen formulation, mainly due to concerns that some UV filters may contribute to coral reef bleaching (which chemistry PhD and skincare science educator Michelle Wong behind the Lab Muffin Beauty Science channel have examined and concluded to be overblown, by the way). On top of that, test results can vary from lab to lab making it difficult to track down where the Purito mistake happened. According to a recent INCI decoder lab test, the, Purito Green Level Unscented SPF 50+ sunscreen only provides a level of protection at SPF 19. We apologize for any inconvenience that this may cause, and we will complete the investigation in as timely a manner as possible.”, Purito offered full refund just yesterday on its Instagram Stories (click on the image to open and read in a new tab). “There is little very little difference in the protecting capabilities of a sunscreen with SPF 15 or higher,” says dermatologist Dr. Joshua Zeichner. It’s also known for its ability to aid in wound healing. While K Beauty is great their FDA standards regarding sunscreens isn't as strict as US, Japan and Australian FDA. This year, South Korea ranked 118th out of 144 countries in the World Economic Forum’s Global Gender Gap survey, which considered factors such as wage equality and maternity leave. The main thing I don't understand is why some korean sunscreens only need 3-5% of filters to get SPF50+, while I've never seen any EU/Australian sunscreen doing that. (@uglyducklingskincare). Each may pose hazards to human health. And the current controversy over the Purito Centella Green Level Unscented Sun sunscreen is a serious one indeed. The well-known brand promotes its products as ‘safe and honest’, but they are in some hot water regarding this at the moment. If you’re a regular in the #skincareaddict forum of Reddit or even active in the skincare community Instagram, you’ve more than likely come across the Purito Centella Green Level Unscented SPF 50+ sunscreen, which has been praised for its zero white cast finish. Concern was raised after a sunscreen sold by a Korean … There was a bit of controversy after the launch of the sunscreen concerning the UV filters used in this sunscreen, or more so the lack of multiple filters. Brands must also perform specific UVA, UVB, and water-resistance testing. Most of it comes down to the different regulations that are available and the unique ways that cosmetics are defined from country to country. On 3 December, Judit Rácz, the founder of cosmetics database INCIDecoder, published a blog post announcing the findings of two independent laboratory tests that she commissioned in order to investigate the UV protection claims of the aforementioned Purito sunscreen formula. This is mainly to clear things up, get you more educated and what you should do. We will take this situation as a lesson, and check the details with more parties during the process of product development. Consumer Reports only tests water-resistant sunscreens with a listed SPF of at least 30. PACKage :leaves: :leaves: ABOUT PACKage :leaves: :leaves: Skincare and self-care go hand-in-hand for Korean beauty brand PACKage. However, in an Instagram post responding to disgruntled consumers, the South Korean beauty brand was quick to shift blame onto manufacturers. 5 Reasons Why Red Velvet’s Yeri Went Viral With Korean Netizens Recently. We can’t take [INCI decoder lab testing] at face value,” says Liah Yoo. For a more detailed explanation of how the controversy came to light, check out Michelle Wong of @labmuffinbeautyscience’s latest IG post and video. Concern was raised after a sunscreen sold by … As a result of which, we are pausing the sales of PURITO Centella Green Level Unscented Sun, PURITO Centella Green Level Safe Sun, and PURITO Comfy Water Sun Block until the details are fact-checked and confirmed by the parties aside from the initial manufacturer and testing lab.”. A post shared by not another skincare blog. Two Korean brands suspend sale of products following SPF controversy tnp.sg - Adeline Tan Two Korean beauty brands have suspended the sale of their sun protection factor (SPF)- related products. Known as jamsu (“diving”), this new (and controversial) beauty trend involves patting baby powder on one’s face as the last step of skin care, then plunging it into a sink filled with cool water for up to 30 seconds.The process is said to set one’s makeup, resulting in a matte finish and long-lasting foundation. Why it's sketch: This family of ingredients is restricted in the E.U. SEE ALSO: Everyday Humans’ newest SPF is a mineral sunscreen unicorn. When developing a product as an ODM (original design manufacturing) system several parties are involved such as the manufacturing company, the brand, KFDA, and the testing lab. However, recently, we have received a significant amount of inquiries on clarification of the SPF and PA index of the product, that’s when we decided to verify once again the manufacturer’s registration with the KFDA and the authenticity of the registered documents, we have assured that there was no problem. However, the criteria for approval and testing vary by country and are specific to the region the product was created. 안녕하세요 KBeauty Members~ I have decided to make an public service announcement regarding the sunscreen controversy happening in South-Korea at the moment. The Scandal. It’s also free of oxybenzone, which is one of the more controversial sunscreen ingredients, according to the EWG. Just yesterday, the brand shared a notice on its Instagram Stories that it’s offering full refund to all customers who have purchased any of its sunscreen products in the last six months. I would imagine that brands like Loreal/Bioderma have such huge amount of money to spend on R&D, they would be able to use such lower percentages too, if it is possible to do that. Screengrab of the Purito’s official Instagram account taken as of 10 December 2020. To be honest, it seems like Purito is somewhat refusing to take full responsibility and is instead shifting all the blame to its third-party sunscreen manufacturer. After a few days of waiting, Purito released an official statement on Instagram on 5 December to address the discrepancy found in its sunscreen’s SPF levels. On 12/4, Incidecoder broke a story that rightfully prophesied might cause “discussion and controversy”. Purito Centella Green Level Unscented Sun SPF50+ PA++++. In South Korea specifically, testing results and efficacy data must be provided by a test supervisor with more than five years of experience. Sunscreen is a tricky product to formulate, and can take months to develop a final product. Sunscreen is a tricky product to formulate, and can take months to develop a final product. With various testing, iterations, and creating, sunscreen can be tricky to get right. To start, Cyrille Laurent, a former stem cell researcher who’s since turned into a skincare blogger and YouTuber, first put out a video a couple of weeks ago – yes, even before the study published by INCIDecoder – calling out Purito and the sunscreen in question. According to a recent INCI decoder lab test, the Purito Green Level Unscented SPF 50+ sunscreen only provides a level of protection at SPF 19. Two Korean beauty brands have suspended the sale of their sun protection factor (SPF)- related products. Among other many things, sunscreen is a hotly debated topic in the clean beauty world. Moreover, they had sunscreen that boasted exceptionally high UV protection, until the founder of a cosmetics database, Judit Rácz, discovered otherwise this past Friday. The tests suggest that the actual SPF provided by the Centella Green Level Unscented Sun when used at the full 2mg/cm2 dosage is around 19, which is nowhere close to the 50+ or even 84.5 as per the brand’s claims. Brands must also perform specific UVA, UVB, and water-resistance testing. In fact, Judit the INCIDecoder founder (and Purito whistleblower) has even shared Michelle’s video on the INCIDecoder’s Instagram Stories, calling it “the best deep dive” that was well explained. Since sunscreen is such a heavily tested “drug,” how did Purito slip through the cracks? Considerations: One big drawback surrounding this product is the price tag. Win $4,000 worth of advent calendars & festive exclusives from Lancome, Kiehl’s, Fresh, GHD & more! The lengthy post began by explaining how Purito develops its sunscreens: “When developing a product as an ODM (original design manufacturing) system several parties are involved such as the manufacturing company, the brand, KFDA, and the … Jan. 21, 2020 -- New FDA testing of sunscreens shows that six common active ingredients are absorbed into the body and may linger for days or even weeks, in some cases. For better understanding, we would like to first share the details of the sunscreen development process. In this case, Purito was created and tested in South Korea. Eligible customers can reach out to Purito to enquire about the refund process. The product has been legally recognized by all aforementioned parties, however, due to the recent debates, we decided to conduct our own research on the efficacy of the sunscreen. “There are also many tinted versions of Korean sunscreens as well as Korean-originated cosmetic products that contain SPF (like BB cream and cushion powders) that make them more useful and practical.” Countries will continue testing the way they see fit. In Korean beauty, there still exist some popular products that are composed with animal ingredients.They still use components such as propolis, beeswax, or snail mucin.However, there are also a lot of Korean brands experimenting and testing new products and technology with more vegan-friendly ingredients, such as herbs, water, and oils. sunscreen’s maximum protection level is actually SPF 19 – less than half of what it claimed on the product. Unlike most beauty products, sunscreen is considered an over-the-counter drug and is required to undergo rigorous testing to comply with FDA-mandated regulations. With various testing, iterations, and creating, sunscreen can be tricky to get right. In order to obtain precise results currently PURITO has requested the performance of both in-vivo and in-vitro tests for all three PURITO sunscreen products, other than the initial test conducted by the testing lab and the manufacturer. Featured by Jude Chao 15 Comments on Thoughts on the Purito Centella Unscented Sun Controversy Serious issues deserve serious consideration and serious responses, not hot takes and snap judgments. But when it comes to INCI decoder lab testing, “. In this case, it could be the brand, manufacturer, or testing lab. Other notable coverage include Mad About Skin’s YouTube video as well as a YouTube video by model-slash-beauty-expert Cassandra Bankson. “Sunscreen is classified as a ‘functional cosmetics’ by KFDA (Korea Food and Drug Administration), and for a brand to claim a product has an SPF value, it should submit in-vivo testing done from an independent lab to the KFDA,” says Liah. I think it was Ratzilla who made similar assertions about Korean sunscreen and there was a huge controversy and backlash when she said it. Even in the event that the INCIDecoder studies are proven to be true, this in no way means that all Korean beauty brands are guilty of being duplicitous or dishonest in the clinical results of their products. When it comes to SPF, there should be zero room for error in terms of claims. So far, that seems to be the end of the story for now. Michelle also shared that a few cosmetic chemists and industry insiders have also said it was a good summary of the entire situation. To receive the highest level of protection, make sure you create a good habit of applying the right amount of sunscreen and always remember to reapply after 2-3 hours of sun exposure. A post shared by INCIDecoder (@incidecodercom), In the post, she explains that as a cosmetics formulator and entrepreneur herself (she also has a sunscreen project which is currently a work-in-progress), she questioned Purito’s claim that the Centella Green Level Unscented Sun provides SPF 50+ UVB protection, given its “unusually low filter amounts.”. Oct 14, 2015 - Free weblog publishing tool from Google, for sharing text, photos and video. However, he took down that said video shortly after receiving hateful comments as well as feedback that he was making baseless claims without any evidence (Cyrille countered that he wasn’t able to disclose the findings due to legal reasons). Until Purito releases supplemental laboratory results (hopefully in the near future), here are a couple of steps you can take with regards to your sun protection: [This is a developing story, watch this space for the latest updates on the controversy.]. Even though this product has been hailed as a sunscreen favorite of many in the beauty community for its advertised high level of protection and squeaky clean formula, controversy erupted this weekend when further testing revealed the sunscreen’s maximum protection level is actually SPF 19 – less than half of what it claimed on the product. The brand further clarified in the comment section: “We will make sure to publish the details as soon as the results are collected. Active ingredients in sunscreens come in two forms, mineral and chemical filters. Do remember to reapply your sunscreen every two hours. REGARDING VEGAN PRODUCTS. It goes without saying that you should not participate in any hate speech or leave xenophobic remarks on the internet in an attempt to attack the brand or influencers that are currently affiliated to the brand – it’s important to keep in mind that there are other companies around the globe that have found themselves in the thick of product scandals before. Purito is an environmentally friendly, vegan, and cruelty-free Korean cosmetics brand. Korean Netizens React Positively To Red Velvet And Irene’s First Appearance On Broadcast Since Her Past Controversy. Should we just start boycotting all Korean beauty brands to be safe? Yes, you read that right – SPF 19, not SPF 50+ as advertised on the product packaging – and this new revelation definitely spells bad news for the brand. In other words, it’s employed an amazing strategy to hit all the right notes in the clean beauty repertoire and so far, it seemed to have resonated well especially with international customers. We have been closely monitoring the test results that were recently published online. Purito, clean beauty, and the SPF problem South Korean skincare brand Purito has amassed a loyal following of international fans–79K on their official Instagram account as of today–in part thanks to their positioning as “clean” K-beauty. Reach for other sunscreen alternatives if you need more protection. Influencers have been posting images modeling "fox eyes" -- a look popularized by celebrities. This, of course, leads some people to believe that they're not as effective as they're made out to be. We’re of course talking about the Purito sunscreen saga. Who are we supposed to trust now when it comes to our cosmetic products? As consumers, it’s understandable that your anger is mixed with feelings of disappointment and disbelief with the learning of this news. On top of that, extensive safety data is required for new sunscreen active ingredients. Of the more controversial sunscreen ingredients, according to the environment or your health is, is Purito to about... We just start boycotting all Korean beauty brands to be safe in: skin care, nail polish, plastics. Surrounding this product is the price tag that are available and the ways. 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